Consumer’s Brand Choice Behavior for Luxury Cars in China
The investigation provides several recommendations to multinational corporations intending to enter Chinese market by utilizing brand marketing as a strategic tool to focus on consumer needs and preferences in the Chinese luxury automobile market.
The Impact of Ownership Structure on Financial Performance; A Comparison Study of Two Chinese Banks
Statistically, the performance of state-owned and joint ventures is the same.
Religious Roots of Innovative Thinking
Religious factors described in the innovative thinking can be effectively considered and applied in the fields concerned with entrepreneurship and management.
Using Management Information Systems (MIS) to Boost Corporate Performance
A way to increase company operations and improve their overall effectiveness, companies adopt new management techniques with the goal of enhancing overall decision-making processes, improve results and finally reduce costs.
Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention with Mediating Effect of Word of Mouth: Case of Pakistan
The results shows that unethical Advertising or misleading information and stereotyping advertising are negatively linked with customer buying behaviour or purchase intention, while word of mouth is also negatively associated with customer satisfaction.
New Trends in the Regional Development
Going down to the regional level allows the use of the specificity and uniqueness of an area and of the population inhabiting a given territory.