Innovation in the Enterprise: Market Orientation as an Important Factor towards Product Innovation
Marketing and innovation are the cornerstones of the business strategy of market-oriented organizations.
A Study on NGO-Donor Relations in Basic Education Sector: Case of Pakistan
The findings of this study show that donors are mostly following market-based approach and neo-liberal agenda that results in inequalities for people.
Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya
Wong and Zhou (2005) found that perceived brand prestige has a greater effect on purchase intention when the product category is high social display value.
Investigating the Effects of Dividends Pay-out on Stock Prices and Traded Equity Volumes of BSE Listed Firms
The study concludes that there is a direct relationship between change in dividends and change in dividend per share.
A Canonical Analysis on the Relationship between Financial Risk Tolerance and Household Education Investment in Sri Lanka
This paper is aimed at examining the relationship between risk tolerance behaviour and the education investment of families in different social sectors, i.e. urban, rural, and estate, in Sri Lanka.
Revising Students’ Decision-making Process
By applying marketing strategies in higher education and by considering “students as customers” theory in this competitive market, it is necessary for universities/institutions to consider their prospective students’ priorities, preferences and set their marketing strategies.