Scientists Collaborating with Industry: An Exploration of Industry Engagement Types
Contributions of scientists to industry sector comes through 5 types of collaboration encompassing: licensing, collaborative research, academic entrepreneurship, contract research and consulting.
Forced Bank Mergers and SME Financing
The study concludes that bank mergers in Indonesia decreased SME crediting but increased bank performance and SME crediting no longer influenced bank performance either.
Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
Brand equity plays an important role in lowering perceived risk for new product adoption, even in situations dominated by functional purchasing decisions.
Women in Marketing: Their Characteristics, Motivations, Challenges and Policy Implications
Realizing overall empowerment of women in marketing and in the state, we recommend some policy guidelines as a way forward for utilization of women potentials.
Impact of Individual Decision-making Styles on Marketing Information System Based Decision-making
We suggest that decision-making styles influence both quality and speed of the decision-making process.
Building an Effective Customer Relationship System (CRM): Saudi Credit Bank Employees Perception of Service Quality
Successful implementation of CRM within the banking system itself requires more effective management of functional interdependencies through process teams (Parson et.al, 1996) and revisions in the ways that employee performance is measured and rewarded.