How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success
The study suggests that the impact is mediated by marketing strategy implementation success.
Tourism in Bangladesh: Present Status and Future Prospects
In order to improve employment rate and to stop the illegal migration, government has to take and implement some projects and policies, through this, it has to try to receive the social, cultural and economic benefits of the tourism sector.
The Influence of Learning Organization and Compensation on Work Motivation of Permanent Lecturers of S1 Management Study Program in Private Universities Accredited in DKI Jakarta
With respect to the performance of lecturers, good learning organization, compensation, work motivation have shown significant positive effect.
Scientists Collaborating with Industry: An Exploration of Industry Engagement Types
Contributions of scientists to industry sector comes through 5 types of collaboration encompassing: licensing, collaborative research, academic entrepreneurship, contract research and consulting.
Forced Bank Mergers and SME Financing
The study concludes that bank mergers in Indonesia decreased SME crediting but increased bank performance and SME crediting no longer influenced bank performance either.
Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
Brand equity plays an important role in lowering perceived risk for new product adoption, even in situations dominated by functional purchasing decisions.