This research investigates the adoption of generative AI within Kenya, providing a detailed examination of its advantages, implementation barriers, and strategic actions needed for effective integration. By synthesizing recent research and industry data, this paper explains how generative AI can fuel innovation, increase productivity, and foster economic growth in Kenya
By identifying how enterprises utilize AI, what is the impact of implementing AI in enterprise operations, and how does it affect the efficiency, productivity, and overall performance of the business? This exploratory research begins with insight into understanding AI and addresses how AI has been utilized and implemented in businesses, ethical and societal considerations, and potential benefits and challenges that businesses may confront.
This research paper analyzed and utilized large and complex marketing datasets for predictive marketing. In doing so, the potential exists for practitioners to link marketing strategy directly with marketing execution, allowing learners to use big data and AI.
The research paper conducted various interview rounds with elite referees of the German Football Association to identify all factors of human assessment influencing DOGSO decisions. The objective was to define a criteria system which can be evaluated by technology.
This paper explores the use of big data to measure company culture, good and bad, including toxic culture. Culture is a central factor driving employee experiences and contributing to the great resignation.
Digital transformation owns megatrend character. Especially technologies of artificial intelligence (AI) will help organizations to solve problems in the future. Therefore, the relationship between humans and technology will become increasingly intertwined.