Browsing: human capital

JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

This paper addresses employer branding as a sustainable strategy for companies, located in the border region of Northern Austria, to manage their human resources. Based on the results, companies in the target region require an enhanced human resource strategy in order to be visible for potential employees and to retain existing employees.

INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION
9.0

Given high relevance of HCM in this 21st century, this paper is important for organizations in AWA countries because it clearly demonstrates the essence of human capital and how it can be managed from attraction to rewards stage in order to increase productivity, sustain success, as well as gain competitive advantage.