This paper addresses employer branding as a sustainable strategy for companies, located in the border region of Northern Austria, to manage their human resources. Based on the results, companies in the target region require an enhanced human resource strategy in order to be visible for potential employees and to retain existing employees.
To improve and strengthen regional development is often subject of political decisions. This is the situation within the European Union, to increase innovation in SMEs. SMEs need access to knowledge, competence and collaboration, in order to increase their
Regional Development policy is the whole authority of the Head of the region where the development of the region has a direct impact on society
European Union supports territorial cooperation between border-regions, especially in the border settlements. Border regions, towns and districts promote cooperation as a tool for growth and change through policy development and strategic orientation within territorial cooperation and beyond regional development.
Going down to the regional level allows the use of the specificity and uniqueness of an area and of the population inhabiting a given territory.