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INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

The study examines how Meituan’s decision to merge with Dianping in 2015, and its continued expansion of service offerings, made it a diversified platform catering to various consumer needs. The analysis also shows the company’s efficient use of big data analytics and behavior data to optimize marketing strategies and improve customer service.

INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

The study finds that SMEs in Namibia are not fully adopting IFRS for SMEs due to a lack of training, the inability to recruit professional accountants due to the high cost of doing so, the lack of experienced employees in SMEs, and the unwillingness of SME owners to reveal their financial transactions to third parties.

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