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INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

The study used a quantitative research method and collected data from 128 participants. The results demonstrate the importance of pricing benchmarking at MTN-CI, which positions itself as a dynamic, innovative, loyal, and transparent company, and continues to compete healthily in a competitive market.

INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

The research aims to examine the effect of financial literacy on business sustainability and access to finance as a mediating variable that strengthens the relationship between financial literacy and sustainability. It was conducted by taking MSME samples in the West Bandung Regency area using the probability sampling technique with cluster random sampling type.

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