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JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, Volume 3, Issue 2, January 2018

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Social Media a Two-Edged Sword to E-Governance: The Role of Social Media in Cameroon’s Democracy Pisso Nseke
Application of the Fuzzy Logic Tool to Evaluate Customer Satisfaction in Hotels Reyner Pérez-Campdesuñer,
Gelmar García-Vidal,
Rodobaldo Martínez-Vivar,
Alexander Sánchez-Rodríguez
Jamii: A Virtual Incubation Platform for Entrepreneurs Howard Armitage,
Catherine Bischoff,
Karin Schmidlin,
Douglas Sparkes
Cross-Generational Investment Behavior and the Impact on Personal Finance Alexander Zureck,
Julius Reiter,
Martin Svoboda
Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators Franziska Labenz,
Klaus-Peter Wiedmann,
Jannick Bettels,
Janina Haase
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