JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, Volume 3, Issue 2, January 2018
0| Content | Authors | |
|---|---|---|
| Social Media a Two-Edged Sword to E-Governance: The Role of Social Media in Cameroon’s Democracy | Pisso Nseke | |
| Application of the Fuzzy Logic Tool to Evaluate Customer Satisfaction in Hotels |
Reyner Pérez-Campdesuñer, Gelmar García-Vidal, Rodobaldo Martínez-Vivar, Alexander Sánchez-Rodríguez |
|
| Jamii: A Virtual Incubation Platform for Entrepreneurs |
Howard Armitage, Catherine Bischoff, Karin Schmidlin, Douglas Sparkes |
|
| Cross-Generational Investment Behavior and the Impact on Personal Finance |
Alexander Zureck, Julius Reiter, Martin Svoboda |
|
| Sensory Stimuli in Print Advertisement – Analyzing the Effects on Selected Performance Indicators |
Franziska Labenz, Klaus-Peter Wiedmann, Jannick Bettels, Janina Haase |
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