JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

The findings of this research will expand the scientific literature on the relationship between product involvement and CDMS. Knowing that Australians are ‘rational’ and ‘quality conscious’ buyers, managers can employ CDMS to analyse consumers’ needs and develop segmented marketing messages and strategies.

INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION

The study aims to determine the role of the Internet of things in achieving the competitive capabilities and priorities of transportation companies and highlighting the importance of the Internet of things because the transport activity is considered as one of the important logistical activities that have a large share in the cost of products.

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