Employer Branding – A Human Resource Strategy for Companies in a Turbulent Environment Based on the Example of Northern Austria
This paper addresses employer branding as a sustainable strategy for companies, located in the border region of Northern Austria, to manage their human resources. Based on the results, companies in the target region require an enhanced human resource strategy in order to be visible for potential employees and to retain existing employees.
Gilt Groupe: Desperately Seeking a New Business Model How Discount Luxury Sites Struggle in the Economic Recovery Era
This paper researches flash sales skyrocketed and led to the launching of many new sites, which have proved popular both with consumers seeking impressive discounts on uber-luxury goods, and with exclusive brands wanting to unload their unsold stock quickly.
The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables
The data is analyzed with SEM technique with Amos 21 application. Results of the study indicate a significantly positive effect of advertising and eWOM on brand image. eWOM exerts a larger effect on brand image than advertising.
Technological Innovation as a Strategy for Competitive Advantage within the Namibian Banking Industry
The purpose of this paper is to analyse the effectiveness of technological innovation as a strategy for driving competitive advantage and increasing market share in the Namibian banking sector.
Factors Influencing Students Intention to Choose Career of Halal Food Industry in Malaysia using Theory of Planned Behavior
This study provides guideline for government in developing better policy in cultivating interest among university students to be highly involved in the halal food industry.
Moderating Effect of Environmental Uncertainties on the Relationship between Risk Hedging Supply Chain Strategy in Kenya
The study recommends that manufacturing firms should strengthen aspects related to risk hedging supply chain strategy. The firms should particularly strengthen safety stock, suppliers’ management and quality.