INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT

The aim is to investigate whether the effective service quality delivery leads to customers’ satisfaction and to find the extent of service quality adoption among public healthcare institutions in Ghana. Data was collected from public healthcare delivery respondents in health administration in Ghana.

INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT

Building on existing research regarding product packaging and the factors that have the most notable influence on buying preference, pricing and other elements of bottled orange juice, this study expands understanding of how two key factors, color and shape, build synergy and influence consumer attention and ultimately their purchasing choices.

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