Brand equity plays an important role in lowering perceived risk for new product adoption, even in situations dominated by functional purchasing decisions.
Realizing overall empowerment of women in marketing and in the state, we recommend some policy guidelines as a way forward for utilization of women potentials.
We suggest that decision-making styles influence both quality and speed of the decision-making process.
Building an Effective Customer Relationship System (CRM): Saudi Credit Bank Employees Perception of Service Quality
Successful implementation of CRM within the banking system itself requires more effective management of functional interdependencies through process teams (Parson et.al, 1996) and revisions in the ways that employee performance is measured and rewarded.
Some widely acknowledged and used IT process frameworks to make IT efficient and effective are Control Objectives for Information and related Technology, (COBIT), IT Service management (ITSM) and IT infrastructure library (ITIL) and ISO 38500.
Impact of Selected Economic Indicators on Foreign Investment Inflow in Nigeria and South Africa: Optimal Indicators Search
This study focuses on the impact of economic indicators of Banking Sector Development Model on foreign investment inflows in Nigeria and South Africa.